Business Management

Marketing and Sales / New Product Introduction

For a 6-month period we worked part-time with the New Product Introduction (NPI) team in the Marketing and Sales Department of a large, ISO 9001 registered, publicly traded semiconductor company.  The purpose of this work was to determine if a material we had developed could be successfully marketed to other high-tech companies.

In addition, working closely with customers we have developed several new photonic products and successfully brought these products to market.  These new products also enabled our customers to launch their own new products.

 

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